US families spend $27.8 billion during the back to school season. These households contain High School students coming back to school as Juniors and Seniors. These families have all responded to a direct response offer for promotions for college bound student programs. They have also signed up to receive discounts, coupons, and other promotions targeted to the collegiate market.

The intent-driven source of data is a second and third-party-verified database and is perfect for a variety of offers including education, insurance, retail, credit card/financial and catalogs. Age, marital status, income, and a variety of demographics are also available. This audience is available for list rental, list enhancement, and licensing.